How to Create Your Wedding Brand


Alright friends, it is time to talk about one of my favorite parts of wedding planning! Pull up that Pinterest board you’ve been secretly making, or start a wedding board if you don’t have one already. If you’re old school, maybe even buy a few wedding magazines, because it’s time to explore your wedding style.


Gather Inspiration

Pin, mark, or cut out any picture that jumps out to you. You don’t have to like everything about the picture. In fact it’s best if you don’t, because the goal is not to copy someone else’s wedding or attempt to recreate a styled magazine shoot. We’re just gathering ideas so we can start to create a style that is truly unique to you and your fiancé!


Look for Common Themes

Once you have a decent amount of inspiration images, take a step back and look at what you’ve gathered as a whole. Are there any recurring themes in what you’ve picked out?

What feelings do the photos you chose evoke? Are they soft and romantic, with lots of twinkly lights, or bright and cheery with bold colors and lots of flowers. Do the photos depict a casual get together or a more formal event? Are there one or two colors that seem to be in nearly every photo? Chances are, you’ve started to create a color palette without even realizing you were doing it!


Choose Your Colors 

You’ll want to choose a color palette of 3-5 colors: 1 or 2 main colors, and 2 to 4 neutral or accent colors to soften and round out the palette. 

Your main colors are typically what you envision the bridesmaids wearing, the most prominent colors on your invitations, and/or what you’d like most of the flowers in your bouquets and arrangements to be.


Choose neutral and accent colors that complement your main colors and help accomplish your overall vision. Metallics make great accent colors because they let you add a little dimension to your stationery or centerpieces. If you are having trouble choosing accent colors, don’t be afraid to ask your planner, florist, or stationery designer what they recommend!

Try to gather actual swatches or printed squares of colors as well as descriptions, so you can be sure you’re communicating what you think you are when you meet with vendors.

I often get the question, are there certain colors that should only be used in certain seasons? Technically, yes, brighter colors are more common in the spring and summer, and deeper tones are more common in the fall and winter. But if you’ve chosen a date in the winter and really want to have your bridesmaids in coral dresses, you do you! As long as your florist can find seasonal flowers in the hue you have in mind, the sky is really the limit. Make choices that match your personality and be confident in them!

While I mentioned flowers and bridesmaids dresses, you don’t necessarily have to make every design decision right now, the aesthetics of your wedding will likely change and become more defined as you move through the process. At this point, you are really just looking to establish colors and an overall vibe for your wedding.


Create a Wedding Logo

This is where your wedding style begins to become a brand! A wedding logo is a great way to give your event a personalized and cohesive look and feel, without a ton of extra effort. Our semi-custom suites include hi-res wedding logo files that you can use an unlimited number of times, for coordinating koozies, favors, wine glasses, napkins, signs, and even gobo lighting effects. Having a custom wedding logo gives you so many options when it comes to personalization and creating unique wedding details!


Create a Style Guide

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In the early stages of wedding planning, I actually made a style guide for our wedding to help my designer brain process the direction I wanted to go. I included color swatches, photos of the dresses I’d chosen for myself and the bridesmaids, inspiration photos of centerpieces and bouquets, and even a few logistical details that don’t really belong on a style guide, but it made sense to have everything all in one place for when I met with my vendors.

I brought this guide with me to meet florists, choose linens, and even have consultations with potential photographers. Several of them told me that our meetings were much more efficient than their typical client consultations, and they loved being able to see a visual representation of the ideas I had.

I’ve learned that people don’t usually use the same words to describe ideas, but pictures are a great way to get everyone on the same page. I could tell a florist I wanted light pink flowers, but showing her a picture of a type of flower in the exact shade of pink I like gives her a much better chance of making my vision a reality.

Regardless of their area of expertise, most vendors want to know the same basic details of an event: date, location, and approximate number of guests, so it’s helpful to include this information at the top of your style guide. 

They will likely also want to get a general idea of the look and feel of the event, so be sure to include any style words that apply to your vision and note any other details you think might be useful. Select at least 3 favorite photos of centerpieces or decor from all the inspiration photos you gathered to include in this section as well. You may also want to make a small note of the number of bouquets, boutineers, and corsages you’ll need so you can get accurate quotes from potential florists!

Helpful tip: parents and grandparents are typically considered part of the wedding party, so don’t forget to order them a boutonnière or corsage!

Still not quite sure where to start? Download the free Wedding One-sheet Template below to help you create your wedding brand guide!

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