Welcome to My New Website!
Y’all, welcome to my new website! This project is so long overdue, but we are finally here. For the last few years, I’ve run a personalized stationery business called Felderhoff & Co. It’s been amazing...I’ve learned so much along the way, and had the chance to work with so many amazing couples!
At the beginning of this year, I decided to get super clear about what my business looks like and how I can best serve my customers moving forward. I looked at each part of my business and evaluated my strengths and weaknesses. I reflected on every client interaction and what I could’ve done to meet their needs in a more exceptional way.
Looking at the custom side of my business, I realized the biggest source of inefficiency and added expense was...ME. I had let my perfectionist side become a bit of a control freak and hold up the process. I was choosing extra high quality paper, where perfectly good quality papers would suffice, and having everything shipped to me first so I could inspect, count, and recount every card and envelope before sending it off to my customers. I had unknowingly turned myself into a middleman, a stationery reseller rather than a designer.
Moving forward, I’m going to stick to my strengths...creating designs that express your artistic vision, and doing everything I can to help you along in the event planning process!
I’m going to equip you with the vendors and resources I’ve used for the past several years. I’ll also give you an inside scoop on how I evaluate print and paper vendors so you have the option to find someone local for those projects with tight turn-arounds. You won’t be limited by a set catalog of papers, materials, or printing techniques. If you get lost in the world of paper and printing lingo, my advice will be only an email away. Once we perfect your one-of-a-kind designs through four included rounds of revisions, they will be delivered to you formatted to your chosen vendor’s preferences.
The Etsy shop will continue to be called Felderhoff & Co and will be the place you can find personalized gifts and pre-designed templates for weddings, showers, and other events.
After experimenting with different options to allow you to customize my templates yourself, I learned this isn’t actually something you want! I heard from multiple customers that they would rather wait a little extra time to receive a template that has been customized for them. You’re not a designer, you don’t want to download Acrobat or have to figure out some fancy drag and drop tool. You just want a print-ready file that you don’t have to mess with...I hear you! Moving forward, every printable pre-designed invitation file will be personalized with your event details by a professional designer.
It’s been an honor to create designs for your special occasions, I look forward to continuing to play a small role in the celebration of your special moments. If you have any questions at all about what I do, and how I can help you moving forward, don’t hesitate to shoot me an email!